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Hi I’m Rafic.

I work with high-achieving professionals who feel overwhelmed by never-ending demands to compress time, regain control of priorities and achieve more with less stress in both their personal and professional lives.

Helping You Close the Gap Between Where You Are and Peak Performance

My mission is to help driven professionals gain clarity, optimize their time and energy, and perform at their best. Through a holistic approach that focuses on mindset, productivity, and decision-making, I provide actionable strategies to help you achieve success without sacrificing balance or well-being.

My Journey to Profound Living

For years, I navigated high-pressure roles in operations, logistics, and engineering, managing large projects and leading teams in industries like oil and gas, e-commerce, and transportation. While I thrived professionally, I also faced burnout—a turning point that led me to pursue life coaching and become a certified coach.

Now, I combine my leadership experience with my passion for fitness, personal growth, and life coaching. I created Profound Living to help professionals avoid burnout, reach peak performance, and find balance in their personal and professional lives.

My Journey to Profound Living

For years, I navigated high-pressure roles in operations, logistics, and engineering, managing large projects and leading teams in industries like oil and gas, e-commerce, and transportation. While I thrived professionally, I also faced burnout—a turning point that led me to pursue life coaching and become a certified coach.

Now, I combine my leadership experience with my passion for fitness, personal growth, and life coaching. I created Profound Living to help professionals avoid burnout, reach peak performance, and find balance in their personal and professional lives.

Why Choose Me as Your Coach?

1

Real-World High Performance Mastery

I’ve thrived in some of the most high-pressure, fast-paced industries where time, focus, and execution are the difference between success and failure. I understand the demands you face and offer practical strategies to manage stress, boost productivity, and achieve your goals.


2

Personalized Precision Coaching

My coaching is built around YOU—your challenges, your goals, your ambitions. I help you build confidence, communicate effectively, and take action to break through roadblocks in your career and life.


3

Performance-driven Systems for Action & Results

No guesswork, no fluff. I use proven productivity systems to help you streamline your workflow, master focus, and get more done in less time—without stress or burnout.


This isn’t generic motivation. I will personally help you compress time, cut inefficiencies, and execute with clarity and control. Using structured frameworks, you’ll make faster decisions, manage energy effectively, and reclaim ownership of your time.

Ready to Take Back Control?

Let’s connect and build a smarter, more productive path to peak performance

Schedule a Free Consultation